Event Butterfly Logo
Stories Behind The Design
The ‘EVENT BUTTERFLY’ Word Mark & the ‘LOGO’ Design Mark are the Intellectual Property Trademarks of Event Butterfly Inc.
A Branding Story
Graphic Design Elements, Incorporated Into The Logo,...
How Many Characteristics Can You Find In The Logo?
A ‘Social Butterfly attendee of Events’ is the central idea to the Word Mark ‘EVENT BUTTERFLY’. Our Logo design is central to that of a Butterfly.
However, the design needed to be more than that of presenting a butterfly. Such a direct representation of a butterfly may conjure up more thoughts of butterflies, but fail to go beyond.
An Abstract Butterfly may better transition the viewer’s thoughts over to additional ideas.
Yet the logo still needs to be simple, as to Brand the Company.
The design needed to suggest an everlasting continuous cycle of events year after year. A redesign of the Infinity Symbol is the perfect element.
Design on the logo began, immediately securing the website domain name EventButterfly.com in 2012.
A neat design discovery was found early in the logo design phase! An abstract ‘E’ and ‘B’ alphabetic letters may be placed perfectly inside the logo. The alphabetic letters are worked into the flow of the logo, and intentionally hidden in plain sight. The viewer may be unaware they are even there.
This ‘E • B’ discovery also reinforced the notion that the chosen company name and its domain name were indeed correct. The name Event Butterfly suggests the idea of All Events. ‘EVENT’ is the primary word. While ‘Butterfly’ is the supporting secondary word. Replace ‘Butterfly’ and one may do all sorts of events throughout the year! For example: EVENT New Year • EVENT Valentine’s Day • EVENT Memorial Day.
However a reverse name of ‘Butterfly Event’ and its corresponding ‘B • E’ may work less, if not at all? The English language adjective-noun is counter-intuitive. The adjective precedes the very noun it is describing,… before the reader knows what noun is being described!?!!
‘Butterfly Event’ company name and domain, may suggest events that are only specific to butterflies? Perhaps a limiting pigeonhole?
‘B’ and ‘E’ initials may also not work as well within the logo design.
Furthermore, the name ‘Event Butterfly’, together with this ‘E • B’ discovery, perfectly came together naturally. Solidifying the notion to continue,… that Event Butterfly may be on the right path to success,… and one day be able to give back to the world.
Perhaps the Design Mark may one day be looked at as famous logos that incorporate hidden elements. For example: the ‘FedEx’ arrow • the ‘Baskin Robbins’ 31.
Horizontal Heart shapes are formed in the “Air Space” inside the logo.
The viewer may see two single hearts mirrored (facing each other). Or the viewer may see two double hearts mirrored and overlapping (facing each other).
The abstract design allows the incorporation of Personifying the Butterfly. The Butterfly looks as it could double as a human. The top middle element as the head. While the X shape resembles an excited human jumping for joy.
We believe there is an Event for Everyone. So the logo must appeal to all, regardless of Sex or Gender.
The logo design has qualities of both Feminine and Masculine.
- Feminine/Female Curved and Rounded Shapes, and Thin Strokes.
- Masculine/Male Angular and Edged Shapes, and Thick Strokes.
Two Liquid Drops that are Symmetrical and Mirrored. Suggest a balanced Yin and Yang.
EVENT Fun attends multiple Theatrical Productions, known as EVENT Theatre. The ancient Greek Theatre symbol of the Comedy Mask (Sock) and the Tragedy Mask (Buskin) is appropriate.
The Top Drop is uplifting and light. Hence the Comedy. The up curve of the drop resembles the happy curved cheekbones and mouth of Sock.
While the Bottom Drop is falling and heavy. Hence the Tragedy. The down curve of the drop resembles the sad curved cheekbones and mouth of Buskin.
A Parallel Idea is the Drop Icon resembling the Map Pin associated with various mapping technologies and software as a whole.
EVENT Fun attends events of all kinds. Our goal is to attend events all over the world in both hemispheres of the globe.
Hence the Top Drop, and the Bottom Drop. The Drop Icon is a Map Pin from both hemispheres of the world.
We are simply pleased that the logo we present to you is Balanced. Symmetrical • Mirrored • Rotatable • Flippable.
The logo is Symmetrical and Mirrored, as it is the same on both sides and both hemispheres.
The logo can be Rotated and Flipped 180 degrees on both its axes, the horizontal, and the vertical, and still keeps its consistent design.
Our goal is that our professional Design Mark logo meets all of your needs, as it is presented to the World.
Our hope is that you love our Design Mark.
A Trademark Story
10 Years In The Making
Climbing To The Design Summit Up To The Design Mark
Intellectual Property • Protecting The Marks: Design Mark • Word Mark
Our Trademark Story is 10 Years in the Making!
We knew difficult financial decisions were also coming.